![]() As Beyond is remote-friendly, there are also employees working from other countries such as Greece, India, Hungary, and Uganda amongst others! Beyond gives all their employees a “Work from Home” budget, enabling all Beyonders to have great home office setups. ![]() The Beyond EMEA team now consists of 2 lovely offices, one in Barcelona and one in Lisbon. They’re considered to be their market specialists and their job is to understand the pain points and opportunities for their clients, in order to develop a unique approach to sales and support tailored to each region. Beyond built a team of native speakers that understand their market’s nuances and trends.Translating all supporting communications for each market – that entails localising the website and support articles in order to help clients use the platform.Localising the product, meaning they ensured that the product speaks the country’s language and is tailored to the country’s currency or necessary features.Maria explained to EU Startups that each market launch involved three parallel aspects: Beyond’s willingness to acknowledge these differences and to invest in each market has been the key to their success. Selling into or servicing a client in Paris is very different than in Cornwall, Malaga, or Milan. In our conversation Maria quickly attributed their steady growth to one fundamental factor: from the very beginning, Beyond understood that launching a business in this region is extremely different from launching it in the States.ĮMEA is not a single market, but rather a combination of countries that have their own nuances – and in many cases, they are fragmented themselves. Having joined the company earlier this year, Maria is directly responsible for the growth of the region and looks after all commercial functions to make that possible. We went right to the source and interviewed Maria Flores Portillo, Director of EMEA at Beyond, in order to understand what happens behind the scenes. This time we wanted to go deeper and understand how Beyond has achieved such a successful expansion in the European markets from their Barcelona base, especially in a world where many US companies fail to achieve their “ European dream”. In a recent article, we showcased Beyond, a San Francisco startup with European headquarters in Barcelona, and we talked to them about the benefits they have brought to the city and their team.
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